Why Is Digital Marketing Still Not Taken Seriously Enough?
Although our business focuses on precision micromechanics and electromechanics, there are several cross-functional activities that are simply too important to ignore. One of these is marketing. Unfortunately, many Italian SMEs still view marketing—especially digital marketing—as something optional. An extra activity to pursue “if there’s time,” or “when sales are going well.” Before wishing everyone a […]
A Positive Thought to Start Again
Good morning everyone, and welcome back! I would like to begin by revisiting a topic that is particularly important to us: continuous improvement. Any company that wants to remain competitive and continue growing must have the courage to look ahead, invest, and constantly improve. Of course, this is not always easy. There are times when […]