{"id":4747,"date":"2020-01-10T11:45:11","date_gmt":"2020-01-10T10:45:11","guid":{"rendered":"https:\/\/www.microingranaggi.it\/?p=4747"},"modified":"2020-01-10T11:45:11","modified_gmt":"2020-01-10T10:45:11","slug":"production-production-production-but-do-we-really-need-everything-we-buy","status":"publish","type":"post","link":"https:\/\/microjournal.microingranaggi.it\/en\/production-production-production-but-do-we-really-need-everything-we-buy\/","title":{"rendered":"Production, production, production. But do we really need everything we buy?"},"content":{"rendered":"<h2>Would you purchase nowadays a car without electric windows? That is .. if cars with manual windows still exist\u2026<\/h2>\n<p>In my opinion, the answer is NO. No in 99% of all cases. Now we are so accustomed to opening and closing windows by simply pressing a button, it would never cross our minds to go back to performing the same function with three turns of the handle.<\/p>\n<p>Yet, we should remember that the first electric windows were installed in cars in the 1940s-50s, and only saw wider distribution later on. Before then, we managed perfectly well without them. And I am convinced that when they were first launched on the market, many considered them to be a rather, if not very senseless solution. A total waste of money. Am I wrong?<\/p>\n<p><strong>MICROingranaggi<\/strong> collaborates with enterprises from a wide variety of industrial sectors, so we are often faced with situations where there is an enormous enthusiasm in designing automated systems to meet market demands, but for which &#8211; if you think about it &#8211; apparently there is no real need. Yet in most cases they refer to automated solutions for which there is reasonable certainty (at a marketing level) that they can actually appreciated by the market and therefore purchased, even when there is no specific need.<\/p>\n<p>An what is the outcome? The outcome is that manufacturers such as us continue to<\/p>\n<h2>produce, produce, produce. Increasingly more and increasingly swifter. An infinite quantity of objects and solutions that are then purchased. Often when there is no apparent need.<\/h2>\n<p>The question that arises (especially as the <a href=\"https:\/\/it.wikipedia.org\/wiki\/Black_Friday\">Black Friday period<\/a> has just terminated, and we are preparing for the festive period and the January sales):<\/p>\n<h2>is, do we really need everything we buy?<\/h2>\n<p>No, absolutely not. And the waste landfills are increasingly full. So why do we keep buying?<\/p>\n<p>I leave you with this query and wish you all<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you purchase nowadays a car without electric windows? That is .. if cars with manual windows still exist\u2026 In my opinion, the answer is NO. No in 99% of all cases. Now we are so accustomed to opening and closing windows by simply pressing a button, it would never cross our minds to go [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[4146,4151],"tags":[],"class_list":["post-4747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","category-point-of-view"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Production... but do we really need everything we buy?<\/title>\n<meta name=\"description\" content=\"Production, production, production. An infinite quantity of objects and solutions that are then purchased when there isn&#039;t specific need. Do we really...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/microjournal.microingranaggi.it\/en\/production-production-production-but-do-we-really-need-everything-we-buy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Production, production, production. But do we really need everything we buy?\" \/>\n<meta property=\"og:description\" content=\"Production, production, production. An infinite quantity of objects and solutions that are then purchased when there is no specific need. Do we really need everything we buy?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/microjournal.microingranaggi.it\/en\/production-production-production-but-do-we-really-need-everything-we-buy\/\" \/>\n<meta property=\"og:site_name\" content=\"MICROjournal\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-10T10:45:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/microjournal.microingranaggi.it\/wp-content\/uploads\/2019\/12\/produrre_sito.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefano Garavaglia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefano Garavaglia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/microjournal.microingranaggi.it\\\/en\\\/production-production-production-but-do-we-really-need-everything-we-buy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/microjournal.microingranaggi.it\\\/en\\\/production-production-production-but-do-we-really-need-everything-we-buy\\\/\"},\"author\":{\"name\":\"Stefano Garavaglia\",\"@id\":\"https:\\\/\\\/microjournal.microingranaggi.it\\\/#\\\/schema\\\/person\\\/79f9e68f68267d1863fbe7bd73539edf\"},\"headline\":\"Production, production, production. 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